All posts tagged: effortless

Wishlist Wednesday: Me + Em

Comfortable Luxury and Effortless Elegance. When a brand is described with those tag lines, I am all ears! No one seems to have this whole understated cool yet feminine and stylish yet not too over the top down to a t like the British (Baukjen, Jaeger, Reiss, Whistles, I’m looking at you!), and when I discover a new brand that fits that bill, my obession levels rise to an all time high! Case in point: ME + EM. Founded by Clare Hornby after a career in advertising, the brand focuses on her belief that less is more and is keen on providing quality lifestyle driven clothing for that effortless 24/7 chic we all seek. Perfectly blending high quality fabrics such as fluid jerseys, smooth silks and cosy cashmere knits with an obsessive focus on what ought to be the basics for every brand: a perfect cut, fit, comfort and finish. “I have always believed that what really distinguishes a desirable piece of clothing is the quality and durability of the fabric, the precision of the fit, the perfection of the …