All posts tagged: Charity

Shopbop for BORNFREE

Fashion is often thought of as something shallow, whimsical, without thought, purpose or meaning. More often than not, it is considered as something not to be taken seriously. However, when fashion meets charity, it’s influence can be enormous and extremely widespread. Add the power of online shopping to that mix, and it becomes a force to be reckoned with. And when you get the world’s most stylish moms to help design a charity collection, the pieces they create are so covetable that the funds they generate will have a profound impact . “We already have the solution, we just need to scream it. It’s the very beginning of the end of HIV.” Starting this week, Shopbop exclusively offers a limited-edition line, with one hundred percent of the proceeds going directly to BORNFREE, a campaign launched to eradicate the transmission of HIV from mother to baby in sub-Saharan countries by the end of 2015. With designs from 22 designers/mothers such as Victoria Beckham, Donna Karan, Ivanka Trump, Carolina Herrera, Tory Burch, Liya Kebede, Gisele Bündchen, Rachel Roy, Stella McCartney and Donatella Versace, …