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PLOG: HEMA Pressday

There’s a first time for everything, so I’m giving this PLOG thing a go! Last week I already mentioned I was going to Amsterdam for the day, and when HEMA invites you to Amsterdam, you know you’re in for a day full of food, discoveries, fun and again, food! On the bus I hopped!



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The best way to start any day is a little breakfast and a chat with a friend,  so when blogfriend-turned-real-life-friend Katia and I finally saw each other again, we were roaring to catch up! Even our shoes were happy to see other again.

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Fast forward two hours and we had reached the stunning HEMA. Just outside of central Amsterdam, the HQ of HEMA world is an attraction on it’s own! We got the tour, peeked behind hidden corners and set off to discover the new launches.

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Beauty, food, kids and beach wear, every department has something new coming out these next few months, and keep your eyes peeled for the Easter treats, because, well, you’ll be in for a treat! After the Easter Egg tasting, all I can say is “Yuuuummmm!” A little hint; Salted caramel easter eggs people!


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After a scrummy lunch, it was time to hit the city and you know, just be a tourist… No visiting Amsterdam with a little trip to De Bijenkorf, and boy, were we in heaven when we reached the Jo Malone Counter. I’m still obsessing over the Jo Malone Sea Salt and Wood Sage fragrance, need to do something about that real soon. Then Katia whispered in my ear that come April they’ll have a Charlotte Tilbury counter as well…

HEMA, thank you so much for a day filled with fun and food, I had an amazing day! Curious and want to see more? Check Twitter and Facebook for #HEMApressday and get excited about what’s coming up!


1 Comment

  1. Cool HQ, Hema 👌
    The red lip looks great on you, you should give in to the bold lip 😏
    I’m excited for the CT launch in April, will have to catch a ride with my husband when he goes to see Ajax play then.

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