Vicky B has come a long way…
Long gone are the days of her Posh Spice persona, of black sheath Prada and Gucci dresses and of austere, tight lipped half smiles. Ever since the launch of her eponymous fashion brand, Mrs Beckham, ever the epitome of understated elegance, has proven collection after collection that class is in the details, in the cut of the pieces, the choise of fabric and quality thereof, the understanding that less truly is more. If anything, Victoria Beckham has well understood that lesson and has, in the 6 years since launching her own brand, shown multiple times that she is a sartorial force to be reckoned with.
After having diversified her original line with it’s sister line Victoria, Victoria Beckham, her accessories and handbags, the natural next step in the evolution of her brand was the opening of a very first flagship. Located a hop and a skip away from Dover Street Market; a monolith concrete sliding door opens into 6.000 square feet of hush tones, providing everyone that enters the space is overcome with an overwhelming sense of calm. Not a gnarly racks or showy displays to be seen, products are shown on lofty rails or strategically lined against the wall. A mirrored ceiling, the pattern echoing the diamond motif of her fall collection’s patterned sweater, shows her obsessive eye to detail. Not a till in sight, payment can be done via iPad, only adding to creating that personal shopping service that MrsBeckham wishes to offer.
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