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Indeed Labs Hydraluron Moisture Booster – Worth the hype?


Last time I was in London, I caved in and finally swung round Boots to pick up a tube of the much-hyped Indeed Labs Hydraluron Moisture Booster. But is it really worth the hype? Is it really as good as many beauty bloggers have exclaimed? Will this be the end to my dry-skin woes?

First things first, what is it? Manufactured by Indeed Labs, a company whose objective is to ‘eliminate all marketing hype and costs and deliver real results cost effectively’, this is the first ever hyaluronic acid completely free of free of animal derived raw materials and organic solvent remnants, so no nasties whatsoever. Indeed Labs states that this serum is paraben free, fragrance free and propylene glycol free, making it suitable for even the most sensitive skintypes.

Hydraluron contains a pure form of hyaluronic acid, a molecule capable of holding up to a 1.000 times it’s weight in water, meaning that it is extremely moisturizing. Hyaluronic acid is known to have a magnetic effect, so that every product that you use on top of it adheres longer to your skin, allowing the moisture in it to work it’s magic longer. The other active ingredient is red marine algae, known to boost cell turnover, fine line reduction and elasticity, plus it helps deliver the moisture where needed. The promise: better hydrated, moisture nourished, plumped up skin.

After having used this every day for the last three months, can I now honestly say that this product really is all that it’s made out to be and more? Yes and no. Yes, it is a good product which delivers moisture when needed, but it isn’t all that either. First of all, the tube is tiny. Granted, you don’t need a huge dollop of product per go, but still, my tube is almost empty, and I use a pea-sized drop every morning. After cleansing and toning, this is the first step in my morning routine, I use it before my anti-ageing serum and my moisturizer, and though it does bring moisture to my skin, it still feels dry and achy, and I still need those other two layers (moisturizer even mixed with some oil) to get it right. Also, I can’t really say that I need less of the products used after the Hydraluron. The one thing that I can say, and this is a big one for me, is that my skin doesn’t start to itch or dry out in the afternoon as it would before. Moisture is the one promise it delivers on. However, does my skin look more plumped or does it exude that healthy glow? Not really… Maybe my expectations were too high?

So, all in all? Not exceptionally bad but not scream-from-the-rooftops good either.


Indeed Labs Hydraluron Moisture Booster – 30 ml

£ 24.99
Exclusively sold at Boots  /


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