Now that I am nearing the end of my pregnancy, my mind starts wandering off to the promised land, ie. that non-pregnancy wardrobe that I have been missing for the last 6 months and that I hope, though maybe with a few tweaks, I’ll be able to fit into once again. That combined with the dreary weather and the releases of the visuals of the Spring collections makes that I am spending hours lusting over the new collections and dreaming up new outfits. I’ve recently discovered Baukjen, and their SS14 offerings are what dreams are made off!
Founded by Baukjen de Swaan Arons, this British brand felt that there was a need for easy-to-wear clothing that could bridge that gap between casually dressing down and stylishly dressing up, for a wardrobe that allowed you to do both with the same pieces, instead of needing two different sets of items. Or, as the brand says: “It was about building the perfect day to night and work to play wardrobe that had real longevity.”
“In a nutshell, I was becoming increasingly frustrated by how difficult it was to find easy everyday clothes that were also chic without pounding the high street or trawling the internet. Like everyone, I have a busy life so it can be tricky to find time for ‘me’, and discovering that one destination that would solve all my dressing dilemmas was proving impossible. The idea for Baukjen grew from here.” Baukjen de Swaan Arons
Baukjen sets out to combine each season’s key trends with skilfull tailoring and versatility, and Spring SS sees the brand incorporating 4 themes: feminine & soft, masculine tailoring, luxe leather with a sporty attitude and modern safari attuned to the city dweller. A perfect lived-in, soft wash Boyfriend jean that works perfectly with the Ilaria leather-sleeved navy jacket or the soft, buttery leather of the Ravenna skirt, that combines heavenly with a crisp white Coco shirt.
Go on, have a look at their website, I dare you not to get lost and spend hours lusting after their pieces.