Sometimes Hollywood’s finest and Italy’s finest meet, and it is a match made in heaven. Today saw the announcement of such a collaboration, with the presentation of actor Chris Pine as the new face of the Giorgio Armani fragrance “Armani Code”

“Chris perfectly embodies the brand’s spirit with his strong charisma and natural elegance. Besides revealing great talent, high versatility and the right amount of irony on set, his magnetic charm makes him the ideal match for this fragrance” Giorgio Armani.

Well known for his parts as Captain Kirk in the ‘Star Trek’ movies or as the titular character in ‘Jack Ryan: Shadow Recruit’, the actor will be featured in the new advertising campaign for this frangrance that rolls out worldwide this Spring. Granted, this is a male fragrance, so maybe it’s more Phil’s cup of tea than mine, but a sensuous yet timeless fragrance coupled with Mr Pine’s “magnetic charm”? Count me in!