Halloween is coming up, and while this holiday may not yet be as popular and widely known in Belgium as it is in the US, any reason to dress up is a good one, especially for children. H&M have always my go-to place when it comes to fun clothes for my little one, and this autumn they have gone even one step further and have created a special “dressing up” collection for children in support of UNICEF.
The All For Children Collection supports UNICEF’s educational and health care projects by donating 25% of the sales of this collection. H&M launched the All for Children initiative with UNICEF in 2009 with a $4.5million donation to help children in need. This autumn’s collection will help UNICEF reach 40,000 children living in slums in Dhaka with improved education, security and rights protection.
“I’m so excited that this year’s All for Children collection is all about dressing up. Children love to have fun with their clothing. This collection will allow them to enter new worlds, tell new stories, and to have the best Halloween ever. It’s also great that this collection will raise much needed funds for some of the world’s most vulnerable children,” Angelica Grimborg, designer of the All for Children collection at H&M.
The collection itself really is super cute; princesses, ballerina’s, skeletons, sailors and tattooed pirates, all designed to entice their imagination. Marie Antoinette or mermaid, whatever your little girl wants to be, and I love that Captain’s outfit for my little boy!